Top 5 Consumer Finance Apps on Android in Serbia Q4 2023

In the fourth quarter of 2023, the top consumer finance applications on the Android platform in Serbia exhibited varying performance trends in terms of downloads and active users. Here's a detailed look at the weekly data trends for Banca Intesa Mobi, Moja mBanka, OTP m-Bank, MobiBankPŠ-banka u telefonu, and NLB mKlik.

Banca Intesa Mobi saw a significant drop in weekly downloads from 6.9K at the beginning of the quarter to around 1.8K by the end of December. Despite this decline, the app maintained a steady presence in the market.

Moja mBanka experienced fluctuations in its weekly downloads, starting at 6.3K in late September and ending the quarter with a peak of 3.3K in the final week of December. This indicates a resurgence in user interest towards the end of the quarter.

OTP m-Bank had a notable decline in weekly downloads, beginning at 6.7K and ending at approximately 1.6K. The mid-quarter period saw relatively stable download numbers, hovering around 2.4K.

MobiBankPŠ-banka u telefonu showed a remarkable increase in weekly downloads, especially in late November, where downloads surged to 3.9K. This upward trend continued into December, ending the quarter with around 2.9K downloads.

NLB mKlik experienced a consistent decline in weekly downloads from 3.8K in late September to 1.3K by the end of December. Despite the drop, the app maintained a steady user base throughout the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower.